Thursday, August 25, 2011

What's BMW doing right in India that others aren't!

BMW, the baton in the affluence car amplitude in India, is in top gear. On one hand, it has aloof formed out its fresh SUV the X3 and on the other, it is planning to enhance accommodation at its Chennai bulb and access hiring. CNBC-TV18's Swati Khandelwal Jain takes a attending at BMW's India roadmap.

BMW's most recent alms for Indian roads, priced at Rs 42 lakh, X3 comes on the aback of the success of the company's access akin affluence car – the X1, which has been affairs over 400 units a ages now.

Andreas Schaaf, admiral of BMW India says, “Competition is heating up and anybody is accepting professional. But we set the clip and added are afterward us, we accept set the benchmarks and others are artful BMW way of success. We accept to be now faster and more good and set newer antecedence to abide the baton in this market.”

So what's abacus that added atom to BMW India's sales? The banking casework arm that started in October aftermost year is accomplishing able-bodied and is now amenable for about bisected of the absolute sales that BMW is doing.

Schaaf says 40% of the company's sales are now actuality done by this banking account arm. “It's been a abundant success and is accomplishing actual well,” he divulges.

Not aloof this, BMW is additionally chalking out its India roadmap. There are affairs to enhance its dealership abject from 24 to 40 by end of 2012 and additionally access the agent headcount from 400 to 650 people.

With the sales ambition of over 10,000 units this year, BMW is assured of advancement its administration position in the Indian affluence car market. To this end, the aggregation has added a additional about-face at its Chennai bulb and added assembly accommodation to 11,000 units per annum.

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