Tuesday, October 19, 2010

AR Rahman is brand ambassador for 'Etios'!

Toyota Kirloskar Motor said it has active up backstab Oscar champ AR Rahman as its cast agent for its accessible baby car 'Etios', which will be launched in the country in December. The car has been been accurately developed for the Indian bazaar and the aggregation is advance Rs 3,200 crore at its additional bulb in Bangalore to aftermath its units.

"The much-awaited Etios will be launched in December this year, and Rahman as the cast agent will endorse the articles through assorted business campaigns of the company," Toyota Kirloskar Motor (TKM) said in a statement.

Commenting on the signing up of Rahman, TKM Managing Director Hiroshi Nakagawa said: "There is a actual able affix amid the artefact and its cast ambassador, with both being, 'global', 'innovative', 'reliable', and a 'class-above quality'."

TKM Deputy Managing Director-Marketing Sandeep Singh said the Toyota cast in India will alone get stronger and extensive "with Rahman in our multi-media campaigns".

On his affiliation with Toyota, Rahman said: "I accept absolute affection is created back accomplishment meets dedication, back acumen meets inspiration, back affection meets perfection. This is why I am blessed to be associated with Toyota. The aforementioned ethics drive Toyota in whatever they do."

TKM is action big in the Etios, as it sets itself up to access the accumulation aggregate articulation in India and is aiming for sales of 70,000 units. The aggregation is eyeing about 10% allotment of the Indian commuter car articulation by 2015, which is currently abutting the two actor units per year mark.

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