In the minimalist video of the viral hit 'Why this Kolaveri Di', actor and occasional singer Dhanush can't help grinning as he repeats the now-famous catchphrase of the song over and over again. He's clearly having a lot of fun, getting a kick out of mouthing lyrics that are so absurd they make one burst into spontaneous giggles.
Perhaps it is this sense of absurd fun - its whacked out irreverence, its 'f#@# it, just chill' attitude - that's made the song a humongous hit across the nation, with close to 3.79 million views on its official YouTube video in less than a week and a top trending topic on Twitter the past three days.
"We had a real blast writing and recording this song," says Dhanush in an exclusive telephonic interview from Chennai. Although he's sung a few ditties here and there in previous films, this is by far the biggest hit and will feature in his film "3", directed by his wife Aishwarya Dhanush, megastar Rajnikanth's daughter. Incidentally, the music of the film, including this song, has been composed by 21-year old Anirudh Ravichander, Rajnikanth's nephew.