Wednesday, December 1, 2010

Preity to be HP's brand ambassador!

Bollywood actress Preity Zinta will soon be seen promoting tourism in Himachal Pradesh.

The Himachal-born star has agreed in principle to become the state's brand ambassador for tourism and environment, Chief Minister Prem Kumar Dhumal said today.

Arun Sharma, Director, Tourism and Civil Aviation, Himachal Pradesh, had recently met Zinta in Mumbai for getting her consent to lend support to the state by becoming the brand ambassador.

The state has been blessed with immense natural wealth that can be harnessed for tourism promotion but the infrastructure built so far is yet to match the requirements of the high-end tourists, Dhumal said in a press release here.

He said that bids had been invited from renowned international chains of hoteliers to invest in five and seven star resorts in the state to cater to the needs of such tourists.

The state government has already approved heli-taxi service for these tourists to enable them to visit the far off and distant virgin locations and explore the lesser-known beautiful places, he said.

Meanwhile, Sharma said Zinta's involvement in tourism promotion would be a great boost for the industry in the state.

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